Discounts of 10-40%
This year, we're participating in Black Friday with our Friday Fund. Offering you site wide discounts to enjoy, while we also donate profits from each item ordered to Plastics for Change. Learn More.
Every piece is thoughtfully designed to make you feel confident, comfortable, and effortlessly put together - whether it’s an everyday favourite or a special occasion.
We design and make each piece here in England. Every garment is crafted to fit beautifully, feel incredible, and stand the test of time - so you’ll wear it for years, not just one season.
British Craftsmanship, Crowned with Distinction.
Female-founded and proudly UK-made, AYM designs consciously crafted garments that make women feel confident, comfortable, and completely themselves.
Each piece is built to last and made with intention. Our dedication to craftsmanship has been recognised with The King’s Award for Enterprise, a royal seal of trust in quality and integrity.
When you wear AYM, you wear something that’s made to move with you - and made to mean something.