Ethically made for you
At AYM, we create conscious clothing that empowers those who wear it and those who make it - pieces that look good, feel good and do good.
Designed for women, by women
Female Founded
AYM was founded by Alie Mackintosh; a designer with a passion for making clothing that is both beautiful and functional.
Alie started the label in her final year of university from a box of scrap fabric she purchased for just £14. The business started from humble beginnings, with Alie designing and making the clothes. Starting the brand as a sewing machinist, Alie has a great appreciation for the hard work and skills required to make clothing. An appreciation that runs through the very seams of AYM, where there is a constant celebration of the skilled people at the heart of the brand, the makers.
Founded from a desire to solve problems that she experienced first hand as a woman, Alie is committed to making quality clothing that put the needs of women at the centre of the design process. Thinking carefully and thoroughly about how clothing can do more for the women who wear it. This includes designing clothes that have generous pockets, large enough to hold a phone, fully lining garments to avoid clothes being see-through, creating built-in bras and built-in shorts and creating collections around curating cohesive looks that make feeling put-together effortless.
Made in London
We're proud to be Made in London. We work with three factories, including family run businesses that have been making clothes for over 15 years.
Expertly Crafted
We work with makers who are passionate about creating high quality, long lasting clothes that they are proud of.
It's Always Your Moment
Our collections celebrate the positive power of clothing and are thoughtfully designed for women, by women. We understand the right outfit can transform your mood, provide comfort on a busy day or call to mind special memories.
We’re committed to a slower, considered approach to fashion centred around buying well and wearing often. Each AYM item is carefully handmade in the UK by expert craftspeople who are paid a living wage and take pride in creating well-made clothing that lasts.
Our intentional design ethos focuses on solution-driven touches that will make you want to wear our pieces time and time again - like generous pockets, built-in bras, smoothing double-layered fabric and adjustable waistlines.
By seamlessly combining form and function, AYM designs outlive seasonal trends and can always be relied upon for any chapter in your story.
Because you deserve to feel like it’s Always Your Moment.
Living Wage
We're a member of the Living Wage campaign. The real living wage ensures we are securing salaries that cover the true cost of living for our team.
Proud Ecologi Member
We've partnered with Ecologi to off-set our carbon footprint throughout our business. We've off set over 100 tonnes of CO2 with Ecologi.
Small Business of the Year
We're delighted to have won 3 awards in our local county of Sussex, England. Including the Sussex Business Award for 'Small Business of the Year'
We want to have a positive impact on the Planet and the animals and people that live here. If you'd like to dive into the details of our sustainability decisions and impacts, we explore these in more depth in our responsibility pages.